EUROTOURS & TRAVEL Pte Ltd was born in 1974 in the island state of Singapore. It was conceived by its proud parent Hedy Mok out of her passion for travel and desire to bring the world and its many different cultures closer to those who share this same passion. In its infancy, Eurotours served as an outbound tour agent with its main focus on European destinations.

Over the years as Ms. Mok’s passion for travel propelled her to all corners of the globe – from India to Latin America and from North Pole to South – Eurotours grew to offer tours to exotic destinations for leisure travellers as well as corporate ticketing for business travellers. To this day, the company is still highly regarded by frequent travellers and industry experts as the Latin America, India and Mediterranean specialist.

Eurotours celebrated its ‘sweet-sixteen’ in 1990 by becoming a full-spectrum travel management agency giving birth to its subsidiary leisure brand, Travellers’ Choice Holidays. Recognising that travellers have different needs and interests, Travellers’ Choice focuses on customising exclusive, leisure tour programmes to meet their individual requirements.

Currently, Leisure Travel services comprise 20 percent of Eurotours’ business volume while Corporate Travel bookings account for the remaining 80 percent.